彩钢板行业在国内经过多年的栉风沐雨，已形成了一定规模破，伴随着行业内企业数量不断增多，目前市场上各种各样的产品层出不穷，这一方面丰富了彩钢板市场上的产品种类，然而另一方面也使得当下市场上的产品鱼目混珠。一系列的市场乱象不仅阻碍了行业的发展，对于企业的长久发展也是极为不利的。在这种情况下，彩钢板企业需要及时找到问题根源，并对症下药。

　　After years of ups and downs in China, the color steel plate industry has formed a certain scale of decline. With the increasing number of enterprises in the industry, various products are constantly emerging in the market. On the one hand, this enriches the variety of products in the color steel plate market, but on the other hand, it also makes the products in the current market appear inferior. A series of market chaos not only hinders the development of the industry, but also is extremely detrimental to the long-term development of enterprises. In this situation, color steel plate enterprises need to promptly identify the root cause of the problem and prescribe the right medicine.

　　彩钢板企业发展受阻问题

　　The problem of hindered development of color steel plate enterprises

　　问题一：产品抄袭现象严重

　　Problem 1: Serious plagiarism in products

　　我国彩钢板产品同质化现象严重，彩钢板企业“高成本”的产品研发投入难以获得销售“高收益”。很多新的彩钢板产品一经推出，往往就被众多中小彩钢板企业直接模仿抄袭。而且，这不仅体现在产品上的模仿，在管理、经营模式甚宣传上，众多中小彩钢板企业也常采用“拿来主义”。跟风经营成为了这些企业得以生存的保命法则。殊不知，长久下去，它们将无法突围市场，面临淘汰出局的恶果。

　　The phenomenon of homogenization of color steel plate products in our country is serious, and brand color steel plate enterprises find it difficult to achieve high sales returns through "high cost" product research and development investment. Many new color steel plate products, once launched, are often directly imitated and plagiarized by numerous small and medium-sized color steel plate enterprises. Moreover, this is not only reflected in the imitation of products, but also in management, business models, and even brand promotion. Many small and medium-sized color steel plate enterprises often adopt a "take it for yourself" approach. Following the trend has become the survival principle for these enterprises. Little do they know that in the long run, they will not be able to break through the market and face the consequences of elimination.

　　问题二：资金缺乏融资渠道受阻

　　Problem 2: Lack of funds and hindered financing channels

　　当下，彩钢板市场竞争激烈，且变幻莫测，很多彩钢板企业都难以面对。因为在整个彩钢板行业中，中小彩钢板企业占据了大半部分并缺乏的资金实力做后盾。在近几年来，因为企业迁移、设备更新和产能扩张，资金的匮乏更是严重，贷款难、融资难成为一道摆在中小企业面前的难以跨越的门槛。同时，一旦彩钢板市场上风吹草动，则很容易遭遇销售危机，更无法谈及渠道下沉二三级市场。

　　At present, the competition in the color steel plate market is fierce and unpredictable, making it difficult for many color steel plate enterprises to face. Because in the entire color steel plate industry, small and medium-sized color steel plate enterprises account for the majority and lack strong financial strength as a backing. In recent years, due to enterprise migration, equipment updates, and capacity expansion, the scarcity of funds has become even more severe, and difficulties in obtaining loans and financing have become an insurmountable barrier for small and medium-sized enterprises. At the same time, once there is a stir in the color steel plate market, it is easy to encounter a sales crisis, let alone talk about channels sinking into the secondary and tertiary markets.

　　问题三：招工难人力资源匮乏

　　Problem 3: Difficulty in recruitment and lack of human resources

　　由于工作环境等多方面的因素，现在的彩钢板生产企业招工难度越来越大，很多企业在高峰生产时段都没有满员。特别是一线生产工人、内勤和基层业务人员缺口和需求都比较大。尽管今年大多数彩钢板等企业将生产工人的工资待遇都进行了提高，同时也将保险、福利、住宿等进行了完善，但不少彩钢板企业的招聘情况依然不很理想，“用工难”已经制约了彩钢板行业长远发展。

　　Due to various factors such as work environment, it is becoming increasingly difficult for color steel plate production enterprises to recruit workers, and many enterprises are not fully staffed during peak production periods. Especially for frontline production workers, internal staff, and grassroots business personnel, there is a significant gap and demand. Although most steel plate and other enterprises have increased the wages and benefits of their production workers this year, as well as improved insurance, welfare, accommodation, etc., the recruitment situation of many steel plate enterprises is still not ideal. The "difficulty in employment" has already constrained the long-term development of the steel plate industry.

　　彩钢板企业需“对症下药”

　　Color steel plate enterprises need to 'prescribe the right medicine'

　　一、创新设计，杜绝产品同质化

　　1、 Innovative design to eliminate product homogenization

　　商品是一切的本源，再有名气的也是从不闻名的商品一点一滴做起来的，衡量商品是否有竞争力的根本不在于是不是，而在于商品能否满足消费者独特的消费需要，因而彩钢板企业要让自己的商品能更好的在满足消费者需求，让自己商品的独特卖点能让消费者眼前一亮，所以企业创新势在必行。

　　Products are the origin of everything, and even the most famous brands are made bit by bit from unknown products. The competitiveness of a product is not measured by whether it is a famous brand, but by whether it can meet the unique consumption needs of consumers. Therefore, color steel plate enterprises need to make their products better meet consumer needs and make their unique selling points eye-catching to consumers. Therefore, innovation is imperative for enterprises.

　　二、洞悉与分析市场，做好企业规划

　　2、 Insight and analysis of the market, and effective enterprise planning

　　彩钢板企业可以提前做好准备，对市场重新进行一轮梳理，找出市场、次市场、培育型市场分别拟定不同的市场进击策略，确保市场的投入有保障，做到大投入、大产出，以保证企业的正常运转不受影响;次市场则是市场增量的主力军，因为市场即将起势，增长速度要加快，要做到尽可能地快速激发市场潜能。

　　Color steel plate enterprises can make preparations in advance, conduct a comprehensive review of the market, identify key markets, secondary key markets, and nurturing markets, and formulate different market entry strategies to ensure that investment in key markets is guaranteed, achieve high investment and high output, and ensure that the normal operation of the enterprise is not affected; The secondary key markets are the main force of market growth, as the market is about to take off and the growth rate needs to be accelerated to stimulate market potential as quickly as possible.

　　三、彩钢板企业要完善内部管理系统

　　3、 Color steel plate enterprises need to improve their internal management system

　　内部管理永远是企业“痛点”。当一个企业的员工归宿感不强，员工养成懒散的作风，企业的凝聚力从何来?企业内部缺乏完善的管理流程，客户订货单可以轻易丢失，出现问题员工习惯了推三阻四，企业又谈何发展壮大?彩钢板企业内部的种种管理不善造成的内耗何损失不可估量，影响到企业内部的稳定性和客户合作的信任度的降低，长期以往，内部管理无序、不完善就会成为企业健康持续发展的“拦路虎”。一个成功的企业，要想“抢江山”，就要先稳定“军心”既，即抓好内部管理，才能拥有“能征善战”强大打江山的军队!

　　Internal management is always a pain point for enterprises. When employees of a company lack a strong sense of belonging and develop a lazy style, where does the cohesion of the company come from? Without a sound management process within the enterprise, customer orders can easily be lost. When problems arise, employees are accustomed to pushing back and forth, so how can the enterprise develop and grow? The various mismanagement within the color steel plate enterprise has caused immeasurable internal losses, affecting the stability of the enterprise and reducing the trust of customer cooperation. In the long run, disorderly and imperfect internal management will become the "biggest obstacle" to the healthy and sustainable development of the enterprise. A successful enterprise, in order to "seize the throne", must first stabilize its "military morale", that is, to do a good job in internal management, in order to have a strong army that can "conquer and fight" and fight for the throne!

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　　This article is a friendly contribution from Yucheng Color Steel Factory For more information, please click: http://www.lxcaigang.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.